If I actually included diamond secrets here this section would be blank. There are secrets in the diamond business, only common sense. However, there are some very important facts you should know in searching for a diamond.
Certified?
What we mean by certified, in the diamond business, is that a stone
has gone to an independent laboratory for QUALITY ANALYSIS. This
means a team of experts have graded the diamond. They have
collectively agreed on a particular grade. An appraisal is done by a
gemologist and includes a "retail" price. This is used for
insurance purposes and may even state that on the bottom. This is not used
by the industry to compare quality.
Now why is this important? The reason we have, as an industry,
chosen GIA and EGL as the "labs of the industry" is their longtime
commitment to consistency and quality. Therefore, we can be sure, as an
industry, that 2 diamonds graded the same, by GIA or EGL, are COMPARABLE
QUALITY. Now you can compare several diamonds.
Lets say you are searching the "net" and you find :
abc diamond co.: 1.00ct G color , SI1
clarity EGL certified $****
xyz diamond co.: 1.00ct G color , SI1 clarity EGL certified
$****
Now you can be assured that these two diamond are comparable quality. (not taking into account cut)
What about those other appraisers and
laboratories on the internet?
Maybe they are right and maybe they are not. Just like in any
business there are some good and some not so good. However, how can
the industry compare xyz diamond lab with the standard GIA and EGL?
We cannot and neither should you. Some sites may have diamonds listed at
better prices than those certed by GIA and EGL. Why do you think they are
cheaper? Would they get the same grading if sent to the "BIG"
labs? Probably not.
The bottom line when it comes to appraisals and certificates, you
should stick with those that the industry has agreed with. This is the
only way you can compare "apples to apples." That is why all of
our "certified diamonds" are certified by either GIA or EGL.
Guarantee of appraisal?
Can anyone guarantee what an appraiser or gemologist might say
regarding your diamond? No. Some may agree and some may
disagree, after all, this is based on opinion. What can be
guaranteed is :
1. if your diamond is resubmitted it will get the same grade
2. Any appraiser would value the diamond
much more that purchase price
3. Your purchase is far below retail
The only way to know you are getting a FAIR appraisal is to go to a
certified appraiser that does not SELL diamonds or jewelry. Obviously,
noone can give their competitor a great appraisal.
What if my appraiser doesn't agree with the cert?
First of all, if you wish to have your merchandise appraised make
sure you go to an independant certified appraiser. Someone that does not
sell diamonds or jewelry. You can find these appraiser in the phone book
under appraisers. With our certified diamonds we have already done that
for you.
Second, you must realize the internet has gotten many retail
jewelers upset. They cannot compete. You can get quality merchandise
at a true wholesale price by buying direct. The only way they can fight
back is by "trashing" the merchandise.
Excuses I have heard range from, the diamond doesn't match the cert, this
is not the quality the cert states, this type of inclusion drastically
decreases the price of the diamond, I don't sell this type of quality, the
appraisal is bull****, and so on.
The way the internet has worked so far is, you compare the retail
prices in your area with the prices you find on To-DIAMONDS.COM. How can
anybody now buy retail? Most people call and order from us. Now you
go back to your local jeweler and show them what you bought somewhere
else. What do you expect him to say? You got a good deal, this is
great merchandise, you don't need me anymore. Of course not!
You must take anything they say with a grain of salt. Remember, you
are cutting them out and they are losing business. Weather or not they
know you bought from To-DIAMONDS.com or from another local competitor all they
know is THEY LOST THE SALE and a potential customer.
If you do run into one of these "bad apples" who trash the
merchandise don't worry. There are ways we can verify the
merchandise. We keep very careful records of what we send you and we know
our merchandise.
If there are no secrets how can I buy far
below retail?
One simple answer to this question. You have eliminated all
middle men. We buy direct from the diamond manufacturer and sell direct to
you, the consumer. We have been selling at these prices for 2
generations!
Lets explain how this works. The diamond manufacturer, the one that
cuts rough diamond into the shapes the we know as diamond is in the
manufacturing business. His job is to produce polished diamonds and sell
large quantities. If they held on the their goods for individual sales
imagine how much those diamonds would cost! The more diamonds they produce
per week the cheaper those diamonds become. If they only produced 100
diamonds per week those diamonds would be far more expensive than if they
produced 10000 diamonds.
The diamond wholesaler, like Maggy's Top Diamond, buys large quantities
from these manufacturers. We keep these in stock. Our job is to find
the jewelry stores that buy a few diamond to keep in their stock for potential
customers. We must keep a large inventory so when you the
customer go into ABC diamond retailer , to see a 1ct G SI1 , ABC
retailer knows Maggy's Top Diamond has a few of these in stock to ship to
him. He sells our diamond to you and makes a profit. We must have
several retailers as our customers. By buying direct from us you
are cutting out this middle man.
What now?
Browse our site at your leisure. If you have any questions we
have trained experts to answer any of your questions. Call us to order or
if you have any concerns. Maggy's Top Diamond has attributed much as our
success to hands on professional service. We hope to hear from you.
toll free 877-MTD-8181
(877-683-8181)
e-mail: [email protected]
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